4 Reasons to Use TikTok for Your Business
Over the last two years, TikTok has become a worldwide phenomenon. The perfect storm for the app’s rise in popularity happened in early 2020, with more people with more free time at home spending time scrolling its addictive content. TikTok is something new and something different than the other apps - and people have been hooked on the short form video content and its impeccable algorithm..
The app is not just Gen Z dance challenges, either. In fact, its over 1 billion active users has had a huge impact on the type of content you can find on TikTok, creating digital communities for entertainment, fashion, cooking, DIY projects and more.
So, with TikTok solidifying its position among social media platforms, you might be asking yourself: can my business benefit from having a TikTok account?
We’re breaking down some of the top reasons why it may be a good idea for your business to give TikTok a try and giving some tips for how to use it successfully.
Connection to a younger audience
If your business has a target audience made up of Millennials or Gen Z, TikTok offers a great opportunity to reach them. Given that 60% of TikTok users are between the ages of 16-24 and 80% of the users are between the age of 16-34, this platform is one of the best apps for connecting with a younger demographic.
High engagement rates
TikTok’s engagement rate is higher than any other social media platform. The average user session is almost three times longer than Instagram at roughly 10 minutes per session. TikTok can be a great way to interact with your audience in a meaningful way that can help form connections. Since 73% of users reported feeling a stronger connection to a brand that they can interact and engage with on the platform, this is a great way to strengthen relationships with your audience.
Growing popularity
TikTok has been a very fast-growing platform since it launched in 2016. Over 656 million people around the world downloaded TikTok last year, making it the most downloaded app of the year for the third year in a row. The continuing popularity of the app signifies its potential for reaching a growing number of people.
Revenue potential
In terms of using TikTok for marketing consumer goods, the app provides a promising way to reach potential buyers. The #TikTokMadeMeBuyIt trend currently has over 10 billion views. This trend of sharing and reviewing products via TikTok videos has inspired 67% of users to shop for something they saw on the app, offering a promising way for brands to market their products or services.
And there are so many more reasons! Every business is unique and while there is likely a use case for your business, there are some that don’t find their groove on the platform and their time is likely spent elsewhere. We suggest consulting with a social media strategist to find a strategy that will work best for your business!