5 Tips for Using TikTok For Your Business
As TikTok continues to gain popularity, it’s important for brands and businesses to know how to use the platform to its fullest potential. The app provides a great opportunity to engage with viewers that could ultimately help your business build brand awareness and connect with your target audience… even leading to new customers!
Here’s a round-up of some of the tips we share with our clients to help their brands succeed on TikTok:
Get creative with content
TikTok is a great platform to showcase creativity and connect with people through original content. Consider the entertainment factor of your posts rather than sticking to sales pitches or videos that feel like traditional commercials. Being authentic and letting your brand’s personality show through the content can help make connections and encourage engagement.
UPS recently got creative by joining in on the debate about whether there are more doors or wheels in the world with this video that asks viewers for their opinion, leading to over 1 million views and 18,000 comments: see it here!
Plan to post consistently
TikTok has a constant stream of content available, so it’s important for brands to post frequently and consistently. When you’re planning how often to post, think about your capacity to post relevant content and engage meaningfully on the platform. While posting frequently may be the best way to get people to see your content, posting quality videos consistently is the most important thing to foster connections with viewers.
Stay on top of trends
TikTok is known for having various types of trends that gain popularity seemingly overnight. Do the research to identify trends that your brand can jump on to maximize relevance. From trending sounds to challenges, don’t be afraid to join in on the fun and make the trend your own.
When a sound from a Netflix original show “Inventing Anna” recently started trending, Netflix took it as an opportunity to use the sound to highlight their skip intro feature in a creative way that was relevant to viewers: see it here.
Sign up for a business account
Having a TikTok business account can be helpful to your brand in a few ways. You can create a business account when you first join TikTok or you can convert an existing personal account. The business account is made to make it easier for brands and businesses to use TikTok in various ways and will provide performance metrics, audience insights and exclusive creative tools.
Engage with your viewers
Connecting with your audience is important on any social media platform and TikTok is no exception. Be sure to like and respond to comments or answer questions from users who view your content. Building connections with your viewers can help foster a sense of community and could even lead to user-generated content that you can repost or interact with.
Chipotle has created a strong TikTok presence and often engages with their viewers by reposting their content. One example is this viral video they put together of users having people try to pronounce the brand’s name.
We hope this got your creative juices flowing about the great potential there is to make a statement and grow your brand on TikTok! Approaching your use of the platform with a solid strategy in place will help set you apart from the competition. Get in touch if you’re curious how we can help your business grow!